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About me

I like bringing structure to messy information, and finding the pattern that turns confusion into a decision.

In practice that's funnel diagnostics and user research, ranking and identity systems, PRDs and analytics, and the cross-functional work of getting design, 3D, engineering and client teams to ship the same thing. I build outside work too: a trip dashboard now in both app stores, a local RAG pipeline, a form-filling extension.

Product management is where that pays. At my previous venture I owned the lifecycle and launch of an automotive discovery and purchase platform, used by 1M+ buyers across the Middle East and India, converting at 2-3× industry benchmarks, and trusted by General Motors, Nissan, Royal Enfield and VinFast.

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My Work

Case Studies

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Product Dives

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Projects

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Recommendations

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Beyond the Routine

Library

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Beyond the Routine

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Lets Connect 🚀

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